FROM OUGHT TO IS
Management Consultancy Explainer Video Series
We produced a five-part film series for leadership thinker and author Deborah Rowland to accompany the launch of her book From Ought to Is.
Each film translates complex philosophical ideas into visual form, combining considered interviews and location work to make abstract thinking accessible on screen. The result is a body of work designed not just to promote a book, but to extend its reach and impact.
Below is part one of the film series, which introduces the audience to the book’s core concepts.
Client: Still Moving Consultancy
Location: London & Cornwall, UK
Year: 2025